Typography

Our brand is TT Hoves; Regular, Medium & Demi bold.

This is the main typeface that must be used across all brand touch-points, including digital platforms, presentations, and print materials. We use Roboto Mono only for eyebrows; this is a secondary, passive application to apply further hierarchy.

The following visual demonstrates the recommended typographic hierarchy. It includes guidance on font sizing, weight, line height, and letter spacing for headlines, subheadings, and body text. Reduced letter spacing is applied to headlines and subheadings, as indicated below.

The following visual demonstrates a realistic type hierarchy in action; 
use this as a reference guide going forward.

Helvetica should be used as the preferred email-safe font.

For HTML emails, use the following font stack to ensure consistent rendering across email clients and operating systems:

Tahoma, Arial, Helvetica, sans-serif

If Helvetica is unavailable, email clients will fall back to Arial, then Tahoma, and finally the default sans-serif font available on the recipient’s device.